WHAT IS THE IMPORTANCE OF BLOGS
Blogs play an important
role in the fashion industry with the purpose of: advertising, setting upcoming
trends and promoting a brand and its identity.
The main function for
blogs nowadays is capturing street style of fashion students, other bloggers
and fashionable people. The Guardian recently wrote an article about fashion
bloggers interviewing them on what they gain and how blogging enhances their
inspiration. Each blogger has a different taste in clothing and it’s up to them
to pick and choose what trends they want to see next season. This encourages
designers and brands to follow the trends, so they make sure the trend is in
that collection that season.
Another purpose of
blogging is to promote and sell whether it’s garments, events, and
illustrations. One blogger stated in “The Guardian” article that at London
fashion week certain people want to get noticed trying to promote themselves
the most fashionable and trendy. This instantly attracted photographers and
bloggers to take a picture making the street stylist well known in the blogger
world. I have recently, been asked to write a blog post for a company promoting
their division of their label and in return I will receive some free
merchandise and a mention on their website which works both in our favours. I
think it’s a good way to get yourself out there but at the same time your
working with a new set of people and learning new writing and marketing skills.
Blogs also promote fashion
shows, showcasing the latest collections of designers evaluating who has made
the most successful and unsuccessful collection that’s season. A blog I read
regularly called “Almost Fashion” mostly writes about couture shows and
exhibitions informing the readers what is about to happen and what shows have
been.
Being a blogger myself I
feel that they are a good way to share with other people what your interests
are but also you can learn new information about what is out there in the
fashion industry.
No comments:
Post a Comment