CAPSULE COLLECTION DESIGNS...

The final task of this brief was to design a capsule collection for a designer that believed in sustainable methods. I got the tasks of designing for Stella McCartney so had to make sure it suited the target customer of her brand and incorporate inspiration and my own trends within the design. It was quite difficult to design with restrictions as you had to make sure it would identify her brand identity whilst remaining creative within your designs. I had a colour scheme similar to what she would have in an autumn/ winter collection with a few garments that were more vibrant to bring the collection to life. I had to include tailoring, knit and office wear as this is the main target customer for her clothes. In these designs I used similar prints but changed the repeat of the pattern or silhouette so it fitted in with my trends making it more individual to me as a designer. Overall, I think this brief has gone really well and I have managed to complete the tasks with meeting the deadlines and think I have produced some strong designs to take through to the manufacturing brief.

Which one is your favourite?

SHIRT DECONSTRUCTION...

Last Monday I attended college so I could deconstruct shirts to create my own silhouettes and shape development on the mannequin. I used collars, cuffs and button stands to layer and create shapes that could either relate to Stella McCartney or any of my trends. I thought this was a good way to see how I could manipulate trousers as the briefs that we are doing at them moment are based on the design of trousers. Wouldn't you try this?

NEW DESIGNER ALERT!

Back to college work - I have been designing for Stella McCartney creating a capsule collection for her label. The other day we had to pitch our brand and how our trends related to the brand identity of the label we were designing for. I used a mood board and my sketchpad and thought I would show you my mood board which had suitable images of her work and how they relate to my trends. I also took inspiration from some ideas I had draped onto the mannequin looking at Elizabethan shapes and silhouettes. What do you think, does it portray the trends I am looking into?

THE CHOSEN ONE...

The designer I have been given to research into is Stella McCartney. I am pleased with this choice because she links in with my trend prediction of clashing prints so I should find it inspiring to produce designs from. I didn't really have any expectation of what I would have picked but I think it was the right choice for me.

PACKAGING

RESEARCH INTO LATEST 4 COLLECTIONS

The design principles that I have notice are part of her designs are: repetition(prints); emphasis(embellishment, cut away) and balance using asymmetric shapes to create ambiguity. She combines both elements of masculinity and femininity into her collections using juxtaposition to create both feels and looks for both genders